Instagram is an online mobile application that is employed for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and she has fast become a highly sought after social media tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their smartphones one the market and would allow them to easily upload and share these photos with friends (or account followers) making use of the Instagram application. More recently video was introduced to Instagram it can easily be uploaded, but Instagram video tutorials are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are more than 300 million Instagram users all through.
Approximately 70 million photos are uploaded per working.
The account is ‘free’ to set up so there are low barriers to the road.
It is a medium that allows for easy sharing of content seven days a week.
What connected with success have businesses achieved using Instagram?
Businesses with regard to Levis, L’oreal and any huge selection of others happen to able the following the tool to:
To increase awareness of their products and services.
To increase brand exposure.
To showcase their community and pro bono try to inspire and attract leads to become liked by them their product, service or brand.
Run successful promotions, competitions and free gifts.
Small Business marketing success with Instagram
Instagram appears to be be particularly popular with product based businesses resulting from its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is simply because the application allows for photos in order to become posted and shared consumers either wearing or making use of these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food health supplements. This success is not exclusive to big brands as many small businesses also been able to leverage the pressure of Instagram to engage their attendees. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they have achieved this through associated with of attractive photographs regarding food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers different Instagram users would have an interest in or search for the purpose of.
Bloggers, web 2 . 0 stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands consumers following their Instagram bank account. This ‘influencer’ group makes sure that there are some eyeballs there ready discover your products and services. The audience has been built for you. The engagement has recently been formed and experiencing this manual your product uploaded onto their buy instagram likes feed or featured along with a blogger or popular Instagram account holder will to be able to to increase audience faster. Therefore taking period to identify key ‘influencers’ in your industry as well as the you can tap into this is essential.
Hashtags – What are they?
How can they be once did increase business exposure?
I show that if you are interested in getting onto Instagram you spend some time a lot poorer doing your Hashtag experience. Hashtags are tags that you can add in a caption of a picture that you upload. Set up a hashtag you really should use the # symbol at best of the tag and afterwards add a keyword or several keywords without spaces after the hash expression. For example, you might post a unit image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. It is already consider hashtags though they are also popular on Twitter nonetheless, if you aren’t take an appearance online to see some associated with how you have used them. The reasons for the hashtag is to tag your photo together with a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.